Elizabeth Audiffred, MBA, MS
elizabethaudiffred@gmail.com | 619.379.0332
Oceanside, California | LinkedIn
Product Marketing | Growth Marketing | Go-to-Market Strategy | Sales Enablement
Looking to integrate my decades of marketing expertise and proven methodologies
into a career within the clean energy sector,
that aligns with my personal commitment to combating our climate crisis
SUMMARY
With over 20 years of experience across diverse industries, I have repeatedly played pivotal roles in boosting annual revenues and profitability. I have transformed challenges into opportunities by gathering qualitative and quantitative insights and integrating psychological principles, to craft compelling benefit-driven messaging and novel response plans. My campaigns consistently resonate with end users and sales partners, surpassing performance metrics and driving exceptional business growth.
I’ve repeatedly designed and implemented muti-channel campaigns and marketing programs that boost customer engagement, shape buyer behavior, optimize sales processes, and accelerate revenue generation. And I have earned the trust of, motivated, and enabled engaged sales teams by equipping them with effective internal and customer-facing sales tools, programs, events, and trainings. These initiatives were built on sound strategies, innovative approaches, and behavior-changing messaging, all tailored to meet the needs and motivations of both sales partners and customers.