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SUMMARY

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With over 20 years of experience across diverse industries, I have repeatedly played pivotal roles in boosting annual revenues and profitability. I have transformed challenges into opportunities by gathering qualitative and quantitative insights and integrating psychological principles, to craft compelling benefit-driven messaging and novel response plans. My campaigns consistently resonate with end users and sales partners, surpassing performance metrics and driving exceptional business growth.​​

I’ve repeatedly designed and implemented muti-channel campaigns and marketing programs that boost customer engagement, shape buyer behavior, optimize sales processes, and accelerate revenue generation. And I have earned the trust of, motivated, and enabled engaged sales teams by equipping them with effective internal and customer-facing sales tools, programs, events, and trainings. These initiatives were built on sound strategies, innovative approaches, and behavior-changing messaging, all tailored to meet the needs and motivations of both sales partners and customers.

 

i have a proven ability to seamlessly transition into new industries, consistently leading high-performing teams and executing strategic marketing and sales enablement programs with significant impact. Leveraging my master’s degree in psychology and extensive marketing experience, I apply a tested methodology to quickly grasp each new market’s dynamics, understand customer needs, address internal challenges, and enhance sales team performance, resulting in measurable success in every role.

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